Andrew Goodwin's analysis on music videos.

When we were on our trip at Rich Mix, Pete Fraser spoke to us about the theory Andrew Goodwin displays in his book called 'Dancing in the distraction factory'. This theory involves what he feels are the 6 key points of what should be displayed in a music video.

These are:

1. It should demonstrate genre conventions, for example in a rock video, a stage performance. Another example would be a pop video's artist having a particular dance routine.

2. There must be a relationship between lyrics and visuals. This can be whether it is illustrative, amplifying or cotradicting but there has to be some kind of relationship between the lyrics and the visuals appearing in the music video.

3. Again, there should be a relationship between the music and visuals too, whether its illustrative, amplifying or contradicting.

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs that run which recur across their work
(there is a creative style)

5. There is frequent reference to looking and the notion of looking
(screens within screens, telescopes and voyeuristic treatment of the female body)

6. Intertextual reference to films, Tv programmes and other music videos is often used.