I saw this music video a while ago, and thought it was really good. It is purely narrative and has no performance aspects in it. The camera shots are often changed to the beat of the music which I think is very effective in the story that the video portrays.
It is based on 'Patrick Chase', a character with his own reality talk show, similar to the likes of 'The Jeremy Kyle Show'. It puts him across as being a good man, yet the second half of the video contradicts this. There is a point where he brands one of his guests 'disgusting and pathetic' for his useage of drugs. As the music video continues it begins to show his true personality, which is very different to the liked man 'Patrick Chase' seems to be as he receives standing innovation from his audience. The personality it begins to reveal shows him as a drug-user, a cheating man on his family and having a generally wild lifestyle in comparison to his showbiz personality. The beat of the song goes well to the hidden life he leads and I think it's very effective.
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