In most music videos, there tends to be a mix of both narrative and performance techniques. It's very effective because it is good to see a band/artist performing though too much performing could become a bit boring and repetitive for the viewer. So by having a storyline it makes the video more interesting but not too complicated as the performing splits it up a little.
Here are some examples:
The Cribs: I'm A Realist
The Coral: 1000 Years
Deneice Williams - Let's Hear It For The Boy
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